Case Studies

Edenspiekermann Global Creative Agency + Star Alliance

UX/UI case study collaboration with Tran Lam and Jake Winkle

My team conducted in-depth analysis and research of in-airport digital experiences of passengers by designing airline mobile applications. We produced user personas, journey maps, flowcharts, competitive analysis, wireframes, and prototypes for iOS mobile app. In order to create a succesful iOS mobile app, we conducted survey questions and acquired insights that are benefecial for ANA mobile application and its user connection

Research findings and app prototype were presented to agency executives of the Edenspiekermann Global Creative Agency.

Presentation and interactive prototype can be accessed below by expanding.

Green Resolve: Deforestation Legacy Project

A legacy project collaboration with Tran Lam, Jake Winkle, Racheal Tran, and Andrew Tran

An organization branding campaign focused on deforestation in the Amazon named “Green Resolve.” This slide presentation covers the research on topics and issues in the Amazon rainforest, branding strategy, and campaign deliverables (digital and print) of the organization.

The research and campaigning concept was closely observed and presented to The Book Shop creative directors and professionals -- an LA based creative / advertising school.