F.T.S. Magazine + Best Wishes Exhibition
Art Direction x Branding x Editorial Design x Print Production x Photography
I was chosen to co-lead in concept development and organization of CSULB’s School of Arts Graphic Design program’s exhibition and campaign for 2022, showcasing top talent; producing visual identity of its two-day event by producing brand and digital assets which were to be implemented across its campaign, merchandise, marketing, and environmental installations with various teams.
To add, it was essential to include a magazine designed and created for purchase for Calstate Long Beach’s School of Art Graphic Design program. Contents include Fall 2022’s Graphic Design Cohort--focusing on fun, eccentric, and reminiscent aspects, scanned materials, designed in a collage manner, all culminated from the distinguished two-year design program.
This magazine was mass-produced. Assets included scanned physical materials such as books, photographs, and letters that were carefully crafted and implemented to blend with experimental typography within the magazine.
- - - - - - - -
Best Wishes, an exhibition and culmination of Caltstate Long Beach’s School of Art Graphic Design program for the class of 2022 -- bestowed to co-art direct side by side talented collegues on concepting, organizing, and bringing the visual identity to life through a two-day exhibition and exit show to showcase top talent of fine arts students from the university.
“Best Wishes,” campaign + Exhibition - Art Direction / collaboration with Tran Lam & Andrew Tran
“F.T.S.” Magazine - Art direction / collaboration with Jake Winkle
To add, it was essential to include a magazine designed and created for purchase for Calstate Long Beach’s School of Art Graphic Design program. Contents include Fall 2022’s Graphic Design Cohort--focusing on fun, eccentric, and reminiscent aspects, scanned materials, designed in a collage manner, all culminated from the distinguished two-year design program.
This magazine was mass-produced. Assets included scanned physical materials such as books, photographs, and letters that were carefully crafted and implemented to blend with experimental typography within the magazine.
- - - - - - - -
Best Wishes, an exhibition and culmination of Caltstate Long Beach’s School of Art Graphic Design program for the class of 2022 -- bestowed to co-art direct side by side talented collegues on concepting, organizing, and bringing the visual identity to life through a two-day exhibition and exit show to showcase top talent of fine arts students from the university.
“Best Wishes,” campaign + Exhibition - Art Direction / collaboration with Tran Lam & Andrew Tran
“F.T.S.” Magazine - Art direction / collaboration with Jake Winkle



















