F.T.S. Magazine + Best Wishes Exhibition
Art Direction x Branding x Editorial Design x Print Production x Photography
A leadership and project management role, I was chosen to co-lead in concept development and organization of California State University’s School of Arts two-day exhibition and campaign for 2022, showcasing esteemed
top talent of fine arts students from the university; conceptualizing and producing visual identity and story-telling of “nostalgia, sentimentality, and camraderie” through brand and digital assets that were implemented across its campaign with the organization and cross-collaboration of merchandise, marketing, and environmental teams.
To add, it was essential to include a mass-produced editorial magazine designed and created for purchase. Contents include the exhibition’s showcased top talent--focusing on fun, eccentric, and reminiscent aspects, scanned materials, designed in a collage manner -- a culmination of stories, perspectives, and extensive work from talented individuals. Assets were treated in a collage/mixed media manner -- including scanned physical materials such as books, photographs, and letters that were carefully crafted and implemented to blend with experimental typography.
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“Best Wishes,” campaign + Exhibition - Art Direction / collaboration with Tran Lam & Andrew Tran
“F.T.S.” Magazine - Art direction / collaboration with Jake Winkle
To add, it was essential to include a mass-produced editorial magazine designed and created for purchase. Contents include the exhibition’s showcased top talent--focusing on fun, eccentric, and reminiscent aspects, scanned materials, designed in a collage manner -- a culmination of stories, perspectives, and extensive work from talented individuals. Assets were treated in a collage/mixed media manner -- including scanned physical materials such as books, photographs, and letters that were carefully crafted and implemented to blend with experimental typography.
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“Best Wishes,” campaign + Exhibition - Art Direction / collaboration with Tran Lam & Andrew Tran
“F.T.S.” Magazine - Art direction / collaboration with Jake Winkle



















