F.T.S. Magazine + Best Wishes Exhibition
Art Direction x Branding x Editorial Design x Print Production x Photography
I was chosen to co-lead in concept development and organization of CSULB’s School of Arts Graphic Design program’s exhibition campaign for 2022, showcasing top talent; producing visual identity of its two-day event by producing brand and digital assets which were to be implemented across its campaign, merchandise, and environmental installations with various teams.
To add, it was essential to include a magazine designed and created for purchase for Calstate Long Beach’s School of Art Graphic Design program. Contents include Fall 2022’s Graphic Design Cohort--focusing on fun, eccentric, and reminiscent aspects, scanned materials, designed in a collage manner, all culminated from the distinguished two-year design program.
This magazine was mass-produced. Assets included scanned physical materials such as books, photographs, and letters that were carefully crafted and implemented to blend with experimental typography within the magazine.
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Best Wishes, an exhibition and culmination of Caltstate Long Beach’s School of Art Graphic Design program for the class of 2022 -- bestowed to co-art direct side by side talented collegues on concepting, organizing, and bringing the visual identity to life through a two-day exhibition and exit show to showcase top talent of fine arts students from the university.
“Best Wishes,” campaign + Exhibition - Art Direction / collaboration with Tran Lam & Andrew Tran
“F.T.S.” Magazine - Art direction / collaboration with Jake Winkle
To add, it was essential to include a magazine designed and created for purchase for Calstate Long Beach’s School of Art Graphic Design program. Contents include Fall 2022’s Graphic Design Cohort--focusing on fun, eccentric, and reminiscent aspects, scanned materials, designed in a collage manner, all culminated from the distinguished two-year design program.
This magazine was mass-produced. Assets included scanned physical materials such as books, photographs, and letters that were carefully crafted and implemented to blend with experimental typography within the magazine.
- - - - - - - -
Best Wishes, an exhibition and culmination of Caltstate Long Beach’s School of Art Graphic Design program for the class of 2022 -- bestowed to co-art direct side by side talented collegues on concepting, organizing, and bringing the visual identity to life through a two-day exhibition and exit show to showcase top talent of fine arts students from the university.
“Best Wishes,” campaign + Exhibition - Art Direction / collaboration with Tran Lam & Andrew Tran
“F.T.S.” Magazine - Art direction / collaboration with Jake Winkle


























