3X AI-Native Builder
Campaigning x Branding x Art Direction x Research & Development
We're transforming how we build at Intuit with the 3X intiative.
“As part of the 3X AI-Native Builder Initiative, we're moving from AI-as-assistant to agent-driven development as the proactive starting point for PRDs, designs, research, code, and analyses - across the entire PDLC.”
As the sole designer for the go-to-market & communication teams in tech learning and developer advocacy, I built the visual system for this program along with the graphic materials needed for the campaign. I cross-collaborated with product managers, curriculum developers, and design technologists to bring something exciting across all of Intuit (for engineers, developers, designers, technical, and non-technical).
This was an initiative to increase velocity on the use of agentic-platforms in an exciting, bold, and refreshing perspective.
“As part of the 3X AI-Native Builder Initiative, we're moving from AI-as-assistant to agent-driven development as the proactive starting point for PRDs, designs, research, code, and analyses - across the entire PDLC.”
As the sole designer for the go-to-market & communication teams in tech learning and developer advocacy, I built the visual system for this program along with the graphic materials needed for the campaign. I cross-collaborated with product managers, curriculum developers, and design technologists to bring something exciting across all of Intuit (for engineers, developers, designers, technical, and non-technical).
This was an initiative to increase velocity on the use of agentic-platforms in an exciting, bold, and refreshing perspective.

















