3X AI-Native Builder
Campaigning x Branding x Art Direction x Research & Development
We're transforming how we build at Intuit with the 3X intiative.
“As part of the 3X AI-Native Builder Initiative, we're moving from AI-as-assistant to agent-driven development as the proactive starting point for PRDs, designs, research, code, and analyses - across the entire PDLC.”
This was an initiative to increase velocity on the use of agentic-platforms in an exciting, bold, and refreshing perspective. This campaign was shared across all of the back-end tech development division of Intuit -- through company-wide newsletters, channels, microsites, and state of the company + leadership presentations as a call-out and push for AI-native / agentic platform usage -- combining HI + AI (human intelligence and artificial intelligence) to our workflows.
As the sole designer for the go-to-market & communication teams in tech learning and developer advocacy, I built the visual system for this program along with the graphic materials needed for the campaign. I cross-collaborated with product managers, tech learning curriculum developers, and design technologists to bring something exciting across all of Intuit (for engineers, developers, designers, technical, and non-technical).
“As part of the 3X AI-Native Builder Initiative, we're moving from AI-as-assistant to agent-driven development as the proactive starting point for PRDs, designs, research, code, and analyses - across the entire PDLC.”
This was an initiative to increase velocity on the use of agentic-platforms in an exciting, bold, and refreshing perspective. This campaign was shared across all of the back-end tech development division of Intuit -- through company-wide newsletters, channels, microsites, and state of the company + leadership presentations as a call-out and push for AI-native / agentic platform usage -- combining HI + AI (human intelligence and artificial intelligence) to our workflows.
As the sole designer for the go-to-market & communication teams in tech learning and developer advocacy, I built the visual system for this program along with the graphic materials needed for the campaign. I cross-collaborated with product managers, tech learning curriculum developers, and design technologists to bring something exciting across all of Intuit (for engineers, developers, designers, technical, and non-technical).





















