Moxie Skatewear

January - May 2022

Art Direction x Branding x Illustration x Research

WE ARE HERE TO REPRESENT THE MISREPRESENTED.

Brand campaign and identity for a sustainable. inclusive skatewear brand, Moxie, showcased through process slides.

Moxie’s mission: The skate industry has been a common place where stereotypes of gender affect the enjoyment of the sport and the community that comes with it. Many women and gender queer individuals struggle to find a community where they can enjoy the sport and leisure of skating, and Moxie is here to support and represent.

This campaign ensures a visual aspect on freedom of self-expression through skatewear in a welcoming, open, skate community.

Brand collaboration with Tran Lam.