Moxie Skatewear
January - May 2022
Art Direction x Branding x Illustration x Research
WE ARE HERE TO REPRESENT THE MISREPRESENTED.
Brand campaign and identity for a sustainable. inclusive skatewear brand, Moxie, showcased through process slides.
Moxie’s mission: The skate industry has been a common place where stereotypes of gender affect the enjoyment of the sport and the community that comes with it. Many women and gender queer individuals struggle to find a community where they can enjoy the sport and leisure of skating, and Moxie is here to support and represent.
This campaign ensures a visual aspect on freedom of self-expression through skatewear in a welcoming, open, skate community.
Brand collaboration with Tran Lam.