WE ARE HERE TO REPRESENT THE MISREPRESENTED.
Brand campaign and identity for a sustainable. inclusive skatewear brand, Moxie.
The skate industry has been a common place where stereotypes of gender affect the enjoyment of the sport and the community that comes with it. Many women and gender queer individuals struggle to find a community where they can enjoy the sport and leisure of skating.
This campaign ensures a visual aspect on freedom of self-expression through skatewear in a welcoming, open, skate community.
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