Hi, there!
Call me Nadine.
Exploring and crafting visual solutions is the game; through curiosity, versatility, and with a love for color and pixels through various forms of medium and media.
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Moxie Skatewear
Art Direction x Branding x Illustration x Research
WE ARE HERE TO REPRESENT THE MISREPRESENTED.
A retail brand’s visual identity for a sustainable, inclusive skatewear brand, Moxie, showcased through process slides.
This campaign ensures a visual aspect on freedom of self-expression through skatewear in a welcoming, open, skate community.
Moxie’s mission: The skate industry has been a common place where stereotypes of gender affect the enjoyment of the sport and the community that comes with it. Many women and gender queer individuals struggle to find a community where they can enjoy the sport and leisure of skating, and Moxie is here to support and represent.
Brand collaboration and art direction with Tran Lam.
